How are social attitudes changing?

The UK population and the attitudes of the people within it are diverse and unsurprisingly, their views can be contradictory. Public attitudes have significant implications for much of the VCS’s work; from campaigning, volunteering and service delivery, to its workforce and funding.

The fifth in our series of Future Focus guides explores the increasing tolerance of the British public towards difference in some areas, for example, towards ethnic diversity, the freedom to define one’s own identity, and roles within the workplace and family. However, there seems to be less tolerance in other areas, such as towards immigrants, the redistribution of income, older people, those living in poverty and some behaviour of young people. In this climate, there has been a growing emphasis, both publicly and politically, on individual responsibility and self reliance.

Future Focus 5 explores six of the most important drivers that will affect how social attitudes will change over the coming years:

  1. Poverty and the welfare state
  2. Class and socio-economic status
  3. Ethnicity
  4. Personal identity
  5. Different generations
  6. Gender and family structures                        

This guide will help you explore how social attitudes are changing in terms of how we think about difference and relate to each other, how this will impact on the VCS and how your organisation might take advantage of opportunities and minimise any risks.

Future Focus is a series of practical guides that will help you and your organisation to make strategic choices and plan ahead. They are aimed at small to medium sized VCOs, but we hope that everyone will find them useful.

Last updated at 15:08 Mon 18/May/09.
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How will this affect your organisation? Have you considered it during your strategic planning? Can you share any interesting relevant links?

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