Charitable giving is falling

New stats released today by NCVO and CAF reveal that charitable giving by the public fell 3% in the last year. The total amount given in 2006/07 was £9.5bn, 3% down from 2005/06 when accounting for inflation. The proportion of the UK population that made a donation also dropped by 3% to 54%. Is this the first indication that an economic downturn is impacting on charitable giving? Rising debt and insecurity following the credit crunch have certainly dented consumer confidence (last week Nationwide reported a 12 point drop). Money given to charity is discretionary spending, so is particularly at risk when the public start to tighten their belts.

However, more positively, the latest stats reveal that the average amount (mean) given per donor in a month has actually risen by £1 to £29.

Does this resonate with your organisation's experience over the last year?

Last updated at 12:00 Mon 07/Feb/11.
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How will this affect your organisation? Have you considered it during your strategic planning? Can you share any interesting relevant links?

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