The long tail

The internet makes it far easier to reach people with particular interests or needs than has traditionally been possible, allowing the marketing and selling of niche products and services to an economically sustainable market.  This marks a shift away from targeting the mainstream end of the demand curve towards targeting ‘the long tail’.

What are the implications?

This driver is a stub and will be completed soon.  Here we will explore the broad implications of the driver.

Moving forward

This driver is a stub and will be completed soon.  Here we will explore the potential impact of the driver on VCOs

Want to know more?

This driver is a stub and will be completed soon.  Here we will link to external documents and resources for further reading.

Last updated at 09:17 Mon 17/Sep/07.

Discuss

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